Founder & CEO

Mustafa Aqeel, MBA

Mustafa Aqeel is a passionate entrepreneur and the visionary behind TBM, a leading brand in the incontinence products market. Built from the ground up, TBM has become a recognized name, particularly for its innovative approach to serving care homes and nursing suppliers. TBM has experienced remarkable growth, driven by a commitment to quality, innovation, and customer satisfaction. This consistent year-on-year growth underscores Mustafa’s dedication to delivering products that meet the highest industry standards.

Mustafa’s journey began in corporate banking, where he spent 15 years mastering the intricacies of relationship management, business strategy, and financial planning. During his tenure in banking, he honed a strong foundation in relationship building, business networking, and budgeting. These skills have proven invaluable in navigating the complexities of the business world, allowing Mustafa to transform TBM into the trusted brand it is today.

Armed with a Master in Business Administration, Mustafa brings a wealth of strategic insight and leadership to TBM. His ability to build meaningful relationships, drive business growth, and create value has been instrumental in the brand’s success. Mustafa remains committed to expanding TBM’s reach while continuously innovating to enhance the lives of customers and partners alike.

COO

Zainab Mustafa, BBA

Zainab Mustafa is a dynamic leader and a key driving force behind TBM since its inception. With a Bachelor’s degree in Business Administration, she has played a pivotal role in shaping the company’s growth trajectory. Zainab oversees the daily operations of the business, ensuring that every aspect runs smoothly and in alignment with the company’s strategic vision.

Her dedication and commitment have been instrumental in establishing TBM as a trusted name in the incontinence products market. Under her leadership, the brand has consistently focused on quality and customer satisfaction, contributing to its ongoing success and recognition in the industry. Zainab’s hands-on management approach allows her to stay closely connected to the business, fostering strong relationships with clients and ensuring that TBM remains at the forefront of innovation and excellence.

Zainab remains committed to driving TBM’s growth, leveraging her expertise to enhance operational efficiency and maintain the brand’s reputation for delivering top-tier products and services.

Sales & Admin Head

Ali Asghar Aqeel, MBA

Ali Asghar Aqeel is a dynamic professional with a degree in
Business Administration and a proven track record of excellence as Sales and Admin Head. His unique blend of technical expertise and leadership has been pivotal in driving operational efficiency, enhancing client relationships, and delivering exceptional business results.

Ali’s background equips him with a deep understanding of complex technologies, which he seamlessly translates into innovative sales strategies and tailored client solutions.

His ability to effectively manage both sales and administrative functions has been instrumental in fostering team growth, streamlining processes, and achieving organizational goals.

Driven by an ambition for continuous growth, Ali is dedicated to advancing his career in sales and business development. With a commitment to excellence and a focus on innovation, he thrives in tackling challenges that contribute to organizational success and industry leadership.

Marketing & Innovation Head

Batool Yousuf, MBA

Batool Yousuf is an accomplished marketing professional with an MBA and over 5 years of experience serving as Marketing Head for several renowned organizations. Her expertise lies in crafting innovative marketing strategies, driving brand awareness, and increasing market share through impactful campaigns and customer engagement initiatives.

With a proven track record of success, Batool excels in managing high-performance teams, navigating competitive markets, and delivering measurable business results. Her extensive experience spans diverse industries, sharpening her skills in digital marketing, brand management, and strategic planning.

Passionate about marketing and committed to continuous growth, Batool remains at the forefront of industry trends, leveraging cutting-edge strategies to propel business growth and strengthen brand positioning. As a dynamic and results-driven leader, she is dedicated to driving excellence and achieving long-term success for her organization.